Cannes Lions

BOOT CAMP

CLEMENGER BBDO MELBOURNE, Melbourne / SCA HYGIENE / 2013

Case Film
Case Film

Overview

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Overview

Description

We open on a girl snuggled up in bed. Suddenly, her flatmate yanks her blanket off, telling her it’s time for boot camp. The unimpressed girl replies that it’s freezing and that she has her period. The flatmate throws a pack of Libra Invisible Pads at the girl in bed. “We’re leaving in five,” she says. We cut to the girls in their car, looking as if they’re readying themselves to get out. But then we cut to see they’re just happily watching a bunch of athletic guys training. We end with the line, Libra Invisible Pads. Designed to fit no matter what you do.

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