Cannes Lions

BOOTS

750MPH, London / ARMY / 2014

Film

Overview

Entries

Credits

Overview

Description

Black boots are an iconic symbol of the British Army, a fundamental part of every soldier's kit. They embody the Army's values, teaching discipline through drill and pride through polishing. They carry the new recruit through their transformational journey from civilian to soldier.

Target audience is 18-24 year old men and women. It was broadcast nationally on satellite and terrestrial channels.

No audio was recorded on location, all the audio you hear was created from Foley, SFX and from bespoke field recordings/ wild tracks obtained by being invited on a military exercise. The audio brief was to create a sound scape from POV of the start of the film, the boots.

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