Cannes Lions

NORMAL DAY

750MPH, London / ARMY / 2015

Film

Overview

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Credits

Overview

Description

Around the world, the British Army help restore normal days to thousands of people whose lives have been disrupted by civil wars and natural disasters.

Sound design was the key creative element behind the idea. In the first scene, pitched thunder, rain and various weather effects were used to create the impression that you were in the middle of a war zone. In scene two, pitched football crowds, chanting and animal FX were used to infer a riot was taking place. In scene three, pitched metal, wind and debris were used to trick the viewer into thinking they were in the middle of a cyclone. All sounds (bar football chanting wild track) were created in the studio.

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