Guaraná gave us the mission to expand brand positioning, generating experience and history for the target. The context was not a favorable one: Winter. This is the time of year when people are less willing to leave their homes and do outdoor activities. Our mission was to encourage consumers to leave the house and enjoy the month of July.

By challenging consumers to leave home, we pursued a cinematography with angles that placed consumers at the core of our visual proposal and consequently putting them into context. We also had that concern with lighting attempting to reproduce it exactly as it is in wintertime in Brazil.

More than 65.9 million people were reached in the brand's digital cluster, nearly 69% of the digital target for Guaraná Antarctica, a historical engagement rate.