Cannes Lions

Borders

WUNDERMAN THOMPSON, London / HSBC UK / 2022

Film

Overview

Entries

Credits

Overview

Execution

British comedian, Richard Ayoade points out the social, cultural, and physical borders that get in the way of opportunity.

He walks a line-marker through a football field before veering off the pitch and dividing the spectators – highlighting the racial barrier.

He rolls the visual metaphor across the glass ceiling of a boardroom where a lone woman is surrounded by men.

Continuing through a living room where a family are busy having a heated argument.

He crosses out a freshly painted ‘No Entry’ road marking and finds himself at a conference where nerves fail to hold the young presenter back.

Richard passes a bank of lorries being held back by the physical trade borders aggravated by Brexit.

Richard delivers his final message about the pros and cons of borders at ‘Land’s Edge’ where the UK meets the rest of the world.

HSBC UK – Opening up a world of Opportunity

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