Did you know that the self-driving car wouldn’t be driving without Bosch technology? If not, you’re not alone.

Bosch technology is a vital part in some of the most important technical achievements of the past, present and future. But if you ask young people about Bosch, they will rather think of fridges and power tools – not of groundbreaking technology solutions.

Why bother?

For Bosch, technology-enthusiasts between 18 and 34 years are the largest future business audience and the biggest talent pool for potential employees at the same time. Re-engaging with them is critical for Bosch to maintain its leading position in the category.

Our task: Change the perception of the brand in the minds of young technology enthusiasts and convince them that Bosch is much more than they think:

A global technology innovator that makes amazing things happen.

We knew: Glossy ads and overselling copies wouldn’t relay our message. We needed to let them discover Bosch on their own terms, through original stories and experiences that would bring the fascinating of the world of Bosch to life.

After a multi-layered global application process, six young people from different countries were elected to become “Bosch Explorers”. They experienced the pioneering projects of BOSCH on a once-in-a-lifetime-trip and shared their real view live via social media.

As a result we sent millions on an unforgettable adventure that truly transformed the perception of the brand in the minds of technology-enthusiasts globally.

The World Experience has proven: Bosch is more than you think!

After a global application process, six young people were elected to become “Bosch Explorers”.

They visited groundbreaking technical projects, learned about Bosch’s involvement and shared their stories via social media, giving the audience the chance to interact and engage every step of the way.

The campaign hashtag #ExperienceBosch linked all content and enabled people to interact with the travellers using their mobile devices and by doing so, everyone was able to become part of the story as it happened.

The highlights of the journey were compiled in six travel reports, co-created by the “Explorers” for each destination of the trip.

More than 50,000 young technology-enthusiasts applied to become “Bosch Explorers”. 320,000 people registered on the website to follow the journey, spending an average of 10 minutes watching content. Over 20 million interactions with campaign content happened in 60 countries, with 10+ million engagements on Facebook alone.

More importantly, international research showed that post-campaign Bosch´s perception as a brand “offering fascinating products and services” and as “young brand”

both improved by 7%points.

With authentic, user-generated content at its heart, the Bosch World Experience truly transformed the perception of the brand in the minds of technology-enthusiasts worldwide.

The Bosch World Experience had proven: Bosch is more than you think!