Cannes Lions

Boss

LOPEZ NEGRETE COMMUNICATIONS, Houston / FCA / 2017

Film

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Being your own boss and running your own business doesn’t mean you call the shots … it’s quite the opposite. Despite not having a boss to answer to, our RAM driver has to answer and respond to countless variables. But whether it’s the elements, the seasons, or the unexpected, RAM answers with the same diligence and strength as the driver. People think that being your own boss means you don’t answer to anyone; however, when work calls, RAM and our drivers answer to it all.

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