Cannes Lions

BOUNCE

LEO BURNETT TORONTO, Toronto / PROCTER & GAMBLE / 2014

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Overview

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Credits

Overview

Description

People don't think of static cling until it happens, therefore, we strategically placed this communication in a OOH newspaper to remind morning commuters while they are fighting the harsh winter to get to work, they should use Bounce to help them fight annoying static cling.

Execution

Iconic power towers deliver electricity from coast to coast in Canada. They also happen to almost look like different articles of clothing. We redesigned the power towers to look exactly like different articles of clothing to dramatize the problem.

Outcome

PLEASE SEE CONFIDENTIAL INFORMATION

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