Cannes Lions

MOM'S 1ST BIRTHDAY

CUTTERS, Tokyo / PROCTER & GAMBLE / 2015

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A BABY’S FIRST BIRTHDAY IS ALSO A CELEBRATION OF THE FIRST YEAR A WOMAN LEARNS TO BE A MOTHER. AFTER A YEAR FULL OF IMMENSE CHALLENGES, SACRIFICE AND GROWTH – IT’S ALSO MOM’S FIRST BIRTHDAY. TO RECOGNIZE THIS ACHIEVEMENT, PAMPERS HELPED DADS SURPRISE AND THANK THEIR WIVES DURING THE HOSPITAL VISIT FOR THEIR BABY’S ONE-YEAR-OLD HEALTH CHECKUP. WE DOCUMENTED THIS TOUCHING MOMENT ON FILM TO SHARE WITH MOMS ALL OVER THE WORLD AND CELEBRATE ONE OF THE MOST CHALLENGING TIMES OF THEIR LIVES. THANKS, MOM!

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12 items

1 Cannes Lions Award
PEPTO-BISMOL

PUBLICIS KAPLAN THALER, New york

PEPTO-BISMOL

2015, PROCTER & GAMBLE

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