In 60 days...More than 4 Million consumers joined the Gillette franchiseThe campaign got over $3.4 MILLION worth of free media coverageWe got 19.5 million digital interactionsPost campaign, 90% of women in the capital agreed that shaving is an essential part of foreplayThe mass shaving event broke the Guinness Book of RecordsGillette Mach3 Turbo Sensitive became the highest selling razor in India