Cannes Lions

PRINGLES CRISPS

GLUE LONDON, London / PROCTER & GAMBLE / 2005

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This is an interactive video game where users come face to face with 'Sanjeev', the hilarious owner of the 'NevaShut' 24-hour garage, who needs to be persuaded to sell you his last five tubes of Pringles that will save you £200/€300 on your next holiday.Viral gamers are invited to coax Sanjeev into giving them his Pringles and urged to think creatively about what they want him to do. By typing 'sing' he’ll sing a song, if they try typing their favourite holiday destination, Sanjeev might just be passed a tube – and then they get to see Sanjeev enjoying himself on holiday at the place they typed!

Sanjeev will respond to commands immediately – with hilarious consequences!

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