The brand’s biggest challenge was to stand out in a category that tends to vanish into visual formulaic. Finding the right approach was key to set Gain detergent aside from its competitors.

We developed a visual concept based on a human truth: Accidents happen and there is no way you can know when. They are inevitable. In order to create a striking impression of this, we designed 3D characters connected by simply emotional cause-and-effect situations.

Since the campaign was recently published, no official outcome or recall results were received or listed at the moment of this submission.