Unlike traditional productions where you start with a script to then make the film, it all started from fans in different markets including London, LA, NY, Mexico City and Vancouver, who had to send pictures of their existing and new Gears tattoos to be part of the tribute film.

We had to embrace the uncertainty and rely on non-professionals from different time zones without control around the tattoo’s artwork, the composition, or the quality of the photo.

We had to collate images and edit in real-time until a compelling story was created without any supporting CGI. Only real tattoos, original dialogues, and sound FX from the game were painstakingly selected and synced for this execution.

The story shows iconic hero Marcus Fenix battling enemies General Raam and Queen Myrrah, but facing defeat, Gears fans and Kait Diaz come to his rescue, combining their weapons to finally conquer their foes.