Cannes Lions

BOUNTY

LEO BURNETT PUERTO RICO, Guaynabo / PROCTER & GAMBLE / 2013

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Overview

Description

'Messlodies'. This campaign is based in the insight that Puerto Rican people enjoy being extroverted.

Especially when they are not worried about the mess they make.

In our execution the mess is nothing but a good time. We found words that describe a simple, very typical event in our lives but also sound like instruments in a typical music ensemble, a 'plena'. These words, mix together because of the nature of their sounds as if they were instruments describing a potential mess but also making a melody out of it.

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