Cannes Lions

DISCREET PANTYLINERS

ISD GROUP, Kiev / PROCTER & GAMBLE / 2008

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Discreet brand did not want to be associated with an ordinary women's personal hygiene product (pantyliner) anymore. Its task was now to become girls' daily accessory of style and beauty. We have created this website as part of such a positioning and supporting two new fragrances launch, so that any girl could become a designer of her own style and fashion. For what is every girl at the age of 14-22 really keen on doing? Right, she likes to dress up and get tons of attention! This website provides everything the girls need for this purpose: an online dress designing workshop and the attention of hundreds of thousands of visitors.

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