The promotional internet presentation of the brand BOUNTY primarily addresses women aged 25-44, whereby special emphasis is placed on the users integration in the BOUNTY brand world (Experience the Exotic). In order to reach these goals, BOUNTY takes the users to a fantastically exotic island where they can start off on an interactive voyage of discovery. This voyage, however, does not mean that you are led through the contents via a navigation bar, as this is usually the case - you can explore the whole site simply by clicking the mouse. Apart from taking part in the prize competition, users are, for instance, invited to download one of the BOUNTY screensaver motifs or send off beautiful e-cards. Whats more, loads of exotic details can be discovered by clicking the mouse, like butterflies taking wing, the sound of the wind, or fish that swim off as soon as you touch them. Moreover, BOUNTY offers journalists the opportunity to download the latest press releases concerning the brand - including images and photo material - from a password - protected press section on the start page.