Cannes Lions
KINO PASAKA, Vilnius / PASAKA CINEMA THEATRE / 2012
Overview
Entries
Credits
Description
Task: to encourage people to watch movies in cinema theatre.
Challenge: Change usual behavior when people download pirate movie and watch it at home.
Solution: to bring experience they have at home watching pirate movie to the cinema.
Fun: People believed and was amazed, some of them even stand up from the seats to go complain.
Similar Campaigns
6 items