Bouygues Telecom is a French telecommunications company.

It provides mobile phone, landline, internet and television services.

Objectives of the brand content

Become the favorite operator among families by strengthening attachment to the Bouygues Telecom brand.

All while generating a lot of earned media.

Hosting of a bloggers and PR event who were previewed the whole web series in presence of the Director and Comedians.

Launch of the series on the Bouygues Telecom YouTube channel with 4 episodes. Then, 2 episodes were uploaded every week.

Media buying : Seeding, sponsored videos, Facebook, Twitter, bouyguestelecom.fr, client’s communication, exclusive partnership with Yahoo to host the last episode.

Thanks to the success of the web series, the brand decided to broadcast it on TV and then in movie theatres all around France!

More than 11 million views. (whereas a French web series never exceeds 300 000 views)

1,2M accounts reached on Twitter (top 3 of the most trending tweets in France during the period)

97% of likes on YouTube

80% retention rate per episode meaning they watched the whole episode.

30% of earned media (vs. an average of 6% on this sector).

Bouygues Telecom’s YouTube channel became the 5th largest French YouTube Channel.

51% of those who saw the episodes from the series had a better image of the brand

And the most important result for us : we became human in the eyes of the consumers.

We may not be number one...

And yet, we’re the favorite!