In a kind of movie studio, a group of people enters the frame. They are all employees of the Bouygues group.

One by one, they are managed on stage by a director. He places conscientiously everyone on the right spot and gives them instructions on how they should stand. Each one of them has to place their hands in a particular position.

The director takes a few step back to get a better perception of the scene.Everything seems perfect now.The director makes a firm gesture in order to turn off the lights, and instantly the entire film set is plunged into the dark.

After a few seconds, some spots are switched on, a hand appears into the light, then a second one, and so on… Once enlightened, each hand represents a letter.Finally, we can read the tag line very distinctively: Builduing the future is our greatest adventure.