Cannes Lions

BUSINESS MOBILE TELECOMMUNICATIONS

RAPP COLLINS DDB FRANCE, Paris / BOUYGUES TELECOM / 2005

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Overview

Description

A selection of leaflets, placed on TGV and Thalys train seats, suggesting ridiculous ways for these "non-clients" to cope with the problems with their existing providers (eg. carrier pigeons to help you to transfer data). Hence, Bouygues Telecom helps you out, even if you haven't made the right choice!

Outcome

Consumer test revealed: 55% recall in top of mind test and a market improvement in brand perception. 40% expressed desire to involve Bouygues Telecom in next call-to-tender.

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