With "Keep on Fallin'" for Bouygues Telecom, it's not as much "use of music" for the TV Spot as of "use of the TV spot" for the music: this song goes way further than a simple soundtrack. It's the backbone of the story : Alicia Keys' hit is about fallin' in love again and again... Our film is about a couple's adorable love life seen through the eyes of an ever-falling phone, and that they keep repairing...

Musically, "Fallin" has this "ritornello" vibe, like a nagging rhythm, perfect for the voluntary redundant slow-motion shots in the film. The track elevates the emotions, brings back a welcomed nostalgia... and perfectly drives home the message of the spot, with a pickup line that is synched with the chorus. Please Ms Keys, keep on writing great songs!