Cannes Lions

Keep on Fallin'

BETC, Paris / BOUYGUES TELECOM / 2022

Film
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Overview

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Credits

Overview

Execution

With "Keep on Fallin'" for Bouygues Telecom, it's not as much "use of music" for the TV Spot as of "use of the TV spot" for the music: this song goes way further than a simple soundtrack. It's the backbone of the story : Alicia Keys' hit is about fallin' in love again and again... Our film is about a couple's adorable love life seen through the eyes of an ever-falling phone, and that they keep repairing...

Musically, "Fallin" has this "ritornello" vibe, like a nagging rhythm, perfect for the voluntary redundant slow-motion shots in the film. The track elevates the emotions, brings back a welcomed nostalgia... and perfectly drives home the message of the spot, with a pickup line that is synched with the chorus. Please Ms Keys, keep on writing great songs!

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