Due to six months of extreme heat, coupled with the convenience of staying in, the demand for food delivery in the UAE is massive. But too often, the wait can be frustratingly long. So in this campaign, the objective was to communicate the speed of McDelivery, who thanks to more restaurants and delivery guys, can deliver the food quicker than the competitors.

This was a campaign for print and in-store posters.

As mentioned, the famous food icons were stretched into speed rays across the layouts. We kept it minimal to let the food itself do the talking.