Cannes Lions

I-MODE MOBILE PHONE

CHEWING COM, Paris / BOUYGUES TELECOM / 2005

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Description

On the occasion of the launch of the new i-Mode multimedia services, a new advertising format was specially created. Internet users are invited to navigate directly in the ad, and have access to sequences of international artists’ musical videos. A call to action gives access to the operator’s commercial page. A real rich media mini-site integrated in a banner.

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