Cannes Lions
DDB PARIS, Paris / BOUYGUES TELECOM / 2011
Overview
Entries
Credits
Execution
We decided to look at the way we use facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online.So we created an app that could change that, and keep your facebook, in a book. Facebook ads engaged people to participate in the creation of their books and receive a printed copy of their statuses and photos. You could chose up to 10 friends to add into your book, as well as the desired timeframe, whether it be your birthday, wedding, or from the very beginning of your profile.
Outcome
After only two days we received 15.000 fans (double the desired outcome) and the limited edition of 1.000 books were gone very quickly.
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