A year after its launch, i-mode from Bouygues Telecom needed to be on the scene again to face Vodafone live’s arrival and presents its new functionalities to urban young adults.Our challenge: Describe i-mode, a technological product, in a simple attractive way.Our solution: Show i-mode service’s use – vs. technology – by creating an experimental site, where visitors could feel, interact and test the product. I-mode’s new functionalities are presented through Three experiences: games, localization and pictures. Each virtual experience is interactive and linked to a product demonstration to entice visitors to search for more information or visit a store.