After the film "Daddy Dancing", Bouygues Telecom accompanied takes the floor with "Mamita", a grandmother full of resources. The film depicts a teenage girl who ran to her grandmother living in the countryside, where "it never catches", after her inaudible phone call. A subterfuge to share a moment with his granddaughter, in a tender complicity nicely evoked by small intimate touches. With this new family story and inter-generational love in the emotional lineage of the Christmas film, Bouygues Telecom is attacking with humor the idea that campaign rhymes with disconnection to let it know that it is the mobile network. ° 1 in rural areas (ARCEP October 2018).