To test the Gillette Mach3 Sensitive, we put Leo Messi's head in a box that recreated an entire season of harsh conditions on his face. Then we asked him to shave, to prove the Mach3 Sensitive is the razor for any condition on your face.

We recorded using Binaural sound recording technology. This technology captures the way vibrations are processed through the skull and ear lobes, triggering the viewer’s sense of feeling when played back through headphones. Repurposing this technology transformed our video into a digital live product demo.