Create a playful souvenir which would encourage the client to co-create with RedLion and take our identity forward and thus capture what RedLion stands for, which is simplicity, creativity and innovation.

The Doodle book celebrated one of the most basic human instincts – the urge for idle scribble.

A book that invites you to co-create with Red Lion and think out of the box by creatively using pencil shavings to seek beauty in the commonplace. The doodle book had both physical and online avatars. People were then asked to send us their doodles, a few of which have been put up on the RedLion Wall of fame.

The Doodle book elicited an overwhelming response from doodling enthusiasts across our clients and associates. We received hundreds of responses from across geographies and demographics which will be used as part of our future promotional plans.