We distributed 2,000,000 issues of newspapers to the children currently living in the shelters at Miyagi, Fukushima, and Ibaragi prefectures.

2,000,000 helmets were distributed by means of daily newspapers to the children at shelters and temporary quarters in Iwate, Miyagi, Fukushima and Ibaraki Prefectures. The attention the project garnered helped to make it a success. It was mentioned frequently in blogs and other social networks. And, of course, it was a big hit with the kids at the shelters.