To demonstrate the oven’s capacity, much bigger than conventional ones, we used the traditional image of the pig with an apple in its mouth. But instead of using a pig, we used much bigger animals, such as a whale or a hippopotamus. Stickers carrying images of these animals with apples in their mouths were placed inside the ovens in retail stores.

The stickers placed in the oven in points of sale impacted consumers effectively and the product was a hit.