Aiming at positioning itself in a more and more specialized and gourmet market, the brand wanted to develop an end-of-the-year campaign to get even closer to its consumers. Our challenge was to create something that could establish a pertinent and long lasting bond with such audience. All that on a tight budget. For that we created a specialized calendar featuring exclusive and attractive recipes to our culinary lovers. A unique piece that they would use with our products, on their daily routine, doing what they love: cook.

Because it was an end-of-the-year campaign, we decided to create a special calendar that would help transform culinary lovers into specialized chefs. A piece that would be used on a daily basis by our consumers, throughout the year, along with Brastemp products, creating an interaction between the brand and its specialized target audience. We picked a highly functional kitchen item – the aluminum foil roll – and we gave it a new and special function.

It’s 365 recipes, one a day. All on aluminum foil. They start simple and become more sophisticated. A way to help in the development of our consumers who are culinary lovers. In the end of the year we will have an even more specialized consumer in the kitchen art.

The design of the piece needed to be sophisticated and practical, according to our audience’s characteristics. Thus becoming an object of desire for them, reinforcing the brand’s image and superior quality.

The campaign met all its goals. The calendar became a desired object. Its first edition was sent out to a mailing list of consumers and trendsetters. For the brand it meant becoming closer to the customer and being part of their everyday routine. Exposure and reinforcement of the brand at a low cost.