Cannes Lions

BRAUN / MALE GROOMING

BBDO GERMANY, Dusseldorf / PROCTER & GAMBLE / 2012

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Overview

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Credits

Overview

Execution

The book showcases thoughtfully selected stories of the 45 selected international photographers and artists, even leveraging on the 3 recent campaigns of the book’s sponsor. The imagery is touching, powerful, disturbing, at times aggressive, and always overwhelmingly beautiful in its diversity, that bravely opens the debate on what “Wear your Face” means. The cover of the book is a reflection of its content. The image is symbolic and it represents a Man as he is. The title “Wear your Face” has been projected on his face, which literally makes it a part of it. The neon-orange colour emphasises the effect and represents modern masculinity. The book “Wear your Face” was designed to make a difference with the profits donated to UNICEF.

Outcome

The outcome exceeded our expectations. Internationally known artists were so excited about the project; joined our initiative and participated without any fee, while book’s profits will be donated to UNICEF. The book was presented and well received during the 5th International Photo book festival “Le Bal” in Paris, 20 - 22 April 2012. The book is sold online and in stores throughout the world. Selected stores in the following markets: Germany, Switzerland, Austria, Benelux, France (incl. Colette), UK, Italy, Greece, Malta, Spain, Portugal, Scandinavia, Eastern and Central Europe, Central and South America. Online platforms: amazon (incl. USA and Japan), seltmannundsoehne.de.

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