Cannes Lions

NICOTINE PATCH

WHYBIN\TBWA\TEQUILA SYDNEY, Sydney / GLAXO SMITH-KLINE / 2012

Film
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Overview

Entries

Credits

Overview

Outcome

Our online community engaged our target and fostered support and conversation around the event.

We had 8,374 peak active users.

Over 500 'likes' a day on Facebook.

Over $1m in free media coverage.

55% of smokers reported success using the bands, compared to only 6% who succeed on their own.

We broke the Australian record for most people to quit smoking in a single day.

Similar Campaigns

12 items

3 Eurobest Awards
The Non-Issue

McCANN PARIS

The Non-Issue

2019, L'OREAL

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