Cannes Lions
WHYBIN\TBWA\TEQUILA SYDNEY, Sydney / GLAXO SMITH-KLINE / 2012
Overview
Entries
Credits
Outcome
Our online community engaged our target and fostered support and conversation around the event.
We had 8,374 peak active users.
Over 500 'likes' a day on Facebook.
Over $1m in free media coverage.
55% of smokers reported success using the bands, compared to only 6% who succeed on their own.
We broke the Australian record for most people to quit smoking in a single day.
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