A summer night in 1950 somewhere in New York City.

Some men enjoy a chat in front of an Italian diner and we already know.... these blokes are truly Wise Guys.A luxury limousine drives along the street and stops. A man, Rocco, gets off. Jimmy, who seems to be the boss of everyone around, hugs and kisses him. He can’t let go of Rocco who looks quite irritated. Jimmy kisses him over and over again, touching his face. We end up with the chart: Irresistibly smooth since 1950, showing the first Braun shaver from 1950 and the new one.