Cannes Lions

BRAVIA

FALLON LONDON, London / SONY / 2009

Film

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BRAVIA dromeWe needed to show that more frames per second makes a smoother picture.We used a zoetrope – the world’s first means of showing moving pictures. The faster it spun, the smoother the image.Our drome was the biggest the world has seen and spun at 45kmp.It was a feat of engineering genius (and it looks pretty awesome too)

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