Cannes Lions
DENTSU LATIN AMERICA, Sao Paulo / SONY / 2006
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During a press conference, a police officer says that they’ve identified a terrible criminal and that he’s on the loose.He then shows a picture of the criminal.Those watching the commercial can’t see the whole photo. It can only be viewed on a wide screen TV.Then we hear an announcer say: See how badly you need a widescreen TV in your life?We then see a widescreen TV from Sony.And once more, we hear the announcer say: The new widescreen TV from Sony. It’s much more TV.
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