Cannes Lions
FUTATSU INDUSTRIES, Oslo / NORWEGIAN AUTOMOBILE FEDERATION / 2009
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Description
The Norwegian Automobile Federation (NAF) provides roadside assistance all across the country - and all across Europe.
A family on a trip to the beach gets stuck in the sand and a man kindly offers to help. The family accepts, but soon regrets it when realizing that the man and his 4 big buddies are nudists and not shy about it. If they had a NAF membership, perhaps the family would have been spared a somewhat traumatic experience.
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