Cannes Lions
FUTATSU INDUSTRIES, Oslo / NAF - THE NORWEGIAN AUTOMOBILE FEDERATION / 2008
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A Norwegian family drives on a deserted country road in the south of Italy. A lonely sheep blocks the road. Daddy gets out to hush it away but as he gently pushes it, the poor sheep falls off a huge cliff. Oops! Suddenly, two sheep herders shout angrily in Italian and come running down the hill. They end up pushing the family's car off the same cliff and the scared family stands all by themselves in the middle of nowhere.
The Norwegian Automobile Federation offers Road Assistance to its members all over Europe.
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