Cannes Lions

BREAKING BAT

OGILVY BRASIL, Sao Paulo / GLOBALBEV / 2014

Case Film
Online Video
Presentation Image
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Overview

Entries

Credits

OVERVIEW

Description

Who can dance better? A man or a bat?

#breakingbat #gogogo #partiu

Execution

The film takes place in a break dancer's garage in the 80's. Everything is upside down, then we see why. There's a bat on the room and the film is on his point of view. The break dancer starts to dance. He performs his tricks. Then the bat copies him. The dancer tries harder moves. The bat keeps copying. The battle goes on until the breaker does something unimaginable. The bat needs some refuel of Flying Horse. So he goes and bites the dancer's neck. Now he's ready to perform some fast and crazy tricks.

Outcome

The film was quickly spread through social networks and humor and advertising blogs. It created brand awareness for the brand and generated many laughs.

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