Cannes Lions

ONE DROP MORE

CONCEPT, Istanbul / COCA-COLA / 2013

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We see regular people from life doing a tiny drop more to achieve little but important things… A child touching snow with curiosity, a woman cuddling her baby with hope, an old man getting ready to swim in a snowy winter day, a child putting a blanket on her grandmother… Then we watch Damla water doing a drop more to find the most pure and natural water. Going one drop further, climbing one drop higher... For everybody who wants to enjoy life a drop more…

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