The Samsung GS8 features the revolutionary Infinity Display Screen, meaning it’s free of borders and bezels, giving you more viewing freedom than ever before.

To demonstrate this, we created a 60 second launch film that shows video content breaking free from the confines of a normal phone, smashing off its borders and its home button to unveil and unbox the Samsung GS8.

From an amateur female boxer to an 8-year-old prodigy drummer, the people featured in the spot all demonstrate the Samsung brand philosophy of defying barriers to achieve meaningful progress.