Cannes Lions

BREAST CANCER AWARENESS

DDB WORLDWIDE, Singapore / BREAST CANCER ASSOCIATION / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Portray the loss of a breast due to breast cancer in a thought-provoking manner to bring home the message on the importance of having breast checks on a regular basis.

Outcome

The number of women doing self-examinations as well as going for annual/bi-annual mammograms has risen tremendously due to being well-educated about the dangers of the disease and the knowledge that early detection saves lives.

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