We created a poster with an artificial cancerous breast that the audience could touch to gain an understanding of what a cancerous tumor feels like. We placed it in the center of Osaka because many working women pass there all the time.

Almost 7000 people experienced the feeling of a tumor via the poster for two days.This project drew a great deal of attention and was featured on television by several stations, including the National Broadcasting Channel.The promotion has helped people throughout Japan to recognize that it is important to do a breast cancer self-exam.