Cannes Lions

HIGH BLOOD CHOLESTEROL AWARENESS

DENTSU KANSAI, Osaka / ASTRAZENECA / 2010

Overview

Entries

Credits

Overview

Execution

Distributed to main rails in Tokyo and Osaka for 3 weeks.

Outcome

During the three-week campaign, 9.5 million people took the arterio-commute each day.As a result, by using commuter trains, the main way businessmen get to and from work……this new media style was a big hit featured in magazines, newspapers, the news and blogs; it made a huge impression on its target audience.A survey conducted after the campaign revealed that our mission was successful. 90% of businessmen who saw the ads are now aware of the dangers of hardening of the arteries and another 46% realised the need to consult their doctors.

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