Cannes Lions

Baby Guards

DHÉLET Y&R, Buenos Aires / GENTLEMAN CONDOMS / 2018

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We see a couple putting on baby guards all over the house. In every corner that seems dangerous, on the table, chairs, stairs, door nobs, books, shelves, portrait, lamps.. it makes us believe that they are making their home safe for a baby, but we discover that actually it is that they want to have sex all over the house and don´t want to get injured.

Finally we see a Gentleman Pack over a shelf.

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