Cannes Lions
DHÉLET Y&R LATAM, Buenos Aires / GENTLEMAN CONDOMS / 2017
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Although there are many public places where condoms are distributed for free, there is a very high percentage of young people who do not use them, this is why there are constantly new campaigns in favor of condom use. Most of these campaigns are humorous, in order to empathize with the target and encourage them to use it.
Similar Campaigns
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