The 'Hachiko in Love' promotion borrows the fame of loyal pet Hachi, a legend in Japan for his loyal love for his master, the campaign created a love lorn "female" robotic dog,Hachiko,who has fallen madly in love with Hachi.Installed at the intersection outside Shibuya station where young women assemble, Hachiko triggers their empathy and encourages young women to think about falling in love too.The whole promotion includes all kinds of media to raise the awareness of Hachiko, not only through traditional media ads and TV commercials but also via mobile phones, websites, blogs and other kinds of sales event.

After the promotion, the 15th anniversay of Zexy becomes a runaway best seller in Japan.Hachiko generated 500,000 search requests in Yahoo Japan and became a hot topic on numerous blogs, and information spread via the internet.The promotion was named Japan's top promotion in respected trade magazine Hansoku Kaigi ("Top Promotions").The promotion triggered an unprecedented wedding boom in Japan.