Stranger Things season 4 was designed to be launched in two batches. Even though the fans were super anxious, the long gap between the two volumes' launch could diminish the excitement. So, we needed to ensure that the conversation would continue by creating a new peak of engagement for the end of the season, at the same time rewarding the fans for waiting patiently.

Fans deserved a reward for the long wait between the two season batches. So, we created something from 1986 reimagined for today: NFTs from 1986.

A very tech-forward and incredibly valuable product created especially for Stranger Things fans with the exclusive rights to series' digital assets: ASCII Art posters of the season's most iconic scenes, all contained on a floppy disk. Only 11 exclusive units were made for 11 fans who proved to be the fastest and most willing to go into battle.

We designed a product especially for Stranger Things fans with the exclusive rights to series' digital assets: ASCII Art posters of the season's most iconic scenes.

Since in 1986 the digital world was very different, we had 1.44mb of nostalgic reasons to contain it on floppy disks. Only 11 original units were made so it'd be a unique and special item. The packaging was designed and printed in 3D, with a compartment for the floppy disk, USB drive reader, a certificate of ownership and a letter printed on a dot-matrix printer.

Fans had to be one of the first 11 to watch the new episodes and complete a trivia test upon the release of the season finale to win one of these NFTs.

The NFTs from 1986 had 11K simultaneous users playing to win. The fastest winner took 4 minutes to finish the quiz and the slowest one took 413 minutes. 94% of it was organic traffic and an average time spent on the site of over 5 minutes.

More than just a reward, NFT1986 has become a highly desired memorabilia item of the series.