Cannes Lions

BRIGHT LIGHTS

RAPP MALAYSIA, Petaling Jaya / RAPP / 2013

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Overview

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Credits

Overview

Description

- Demonstrate our ability, as CRM specialists, to develop highly targeted solutions.

- The work needs staying power, so that it won’t end up in the bin after the celebrations.

Execution

- It positioned the agency as an innovative ideas provider.

- More importantly, we showed that CRM is still relevant in a digital world.

Outcome

- 3 new business leads

- Invitation to bid for a multinational oil and gas business

- Our Facebook page recorded an all-time high for 2012 in terms of reach, viral-ability and engagement.

- We received many positive feedback. Among them was Andy Miller, MD of Vizeum: “I really like this. It will be on my tree every year”

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