Cannes Lions

MARKETING & COMMUNICATION SERVICES SELF PROMOTION

RAPP GERMANY, Hamburg / RAPP / 2012

Overview

Entries

Credits

Overview

Outcome

The response figures were as sensational as the socks themselves. Highly acclaimed by everyone, 32 out of 40 prospects immediately made contact after receiving the mailing. The agency secured appointments with 22 potential clients who all became the proud owners of a quality pair of hand-knitted socks. 2 weeks later, RAPP Germany was already presenting new approaches and creative strategies to 2 new clients.

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